NPR's Day to Day today reported on a new development in Southern California's Glendale - The Americana at Brand. This luxury lifestyle development clusters a number of up-to-4 story buildings around a park green, with streets and curbs and a square and some clock towers - and a Cheesecake Factory and every single international chain boutique store you could imagine, with 100 condominiums and 238 apartments.
This project resembles but ain't Las Vegas' troubled Sullivan Square project, which would cluster a number of 20-something story mixed-use buildings around a park, with real streets and curbs and a square and clocks... on a superblock at the corner of the freeway and a suburban mega-avenue.
This project also resembles but ain't this blog's suggestion for Park Lane Mall's impending redevelopment. They all have their similarities, of course - the primary similarity being their postmodern financing and construction scheme. And it resembles but ain't The District at Victorian Square - the now canceled Sparks redevelopment project.
This is a very interesting report. A key quote extracted from the broadcast, by project backer Rick Caruso:
"You can criticize it, and say, 'Based on the books, you shouldn't do this' — I don't know what book that would be"
- Rick Caruso, Developer, The Americana at Brand
What book would it be? Well, anything by Jane Jacobs would be a great place to start - but happily, what Jacobs was arguing against is no longer common in the world of urban development. Jacobs was a hard-scrabble community organizer in New York City's Greenwich Village fighting against Robert Moses' road compulsion - specifically, a project to demolish most of Greenwich Village and surrounding neighborhoods so they could build a freeway across Lower Manhattan - which would allow larger towers, presumably surrounded by parks and parking lots - to survive on the island. The proposal was to replace the lost residential use with yet more towers surrounded by parks and parking lots - across town from the new commercial and retail uses.
Jacobs was a fierce critic of single-use zoning. She was a fierce critic of projects which overwhelmingly rely on a single architectural metaphor. She was a staunch proponent of a diverse building line with a diverse range of building heights and sidewalk setbacks - assuming they all had pedestrian fronting along the sidewalk. Her little book, The Death and Life of Great American Cities, is a modern classic treatise of urban planning - written by an amateur.
In the broadcast segment of this story, Caruso (I'm paraphrasing) said that the people who opposed this project based on what "the books" say are also people who only studied but never did any real urban planning - an excellent zinger and a point I would make about Jacobs' amateurism. There is only one class of urban planning professional - those who are actually involved in the business of creating new urban spaces or redefining existing urban spaces - those who do the nitty-gritty, on the ground work, of building whole new complex places.
Yet I would contend here, that even Caruso is taking an amateur's advice: The Americana is to feature a diverse mixture of building styles and heights and is not single use and is directly adjacent to other dense, urban development such as old downtown Glendale and the more recent Glendale Galleria.