Reno's great new website is primarily great because of the video - which does have its rough spots ("Episode description coming soon!"), but at least they get the programming from Reno 13 up there on what appears to be a schedule. "Around The Arch" does a good job talking about what's going on in the downtown area.
One subject in the most recent episode is the farmer's market. Ann Louhela, from Nevada Grown's Nevada Certified Farmers Market Organization, was on talking about the City Plaza farmer's market, which has been in operation for a couple of months now. Of course the subject of a permanent market came up - with the discussion starting around San Francisco's farmer's market, which Louhela said must have taken 20 years to build up to where it is today. Translation: This permanent Reno market is not coming soon.
One thing that was revealed in the interview was that the end-to-end economics have to be healthy for something like this to work. Host Sharon Spangler mentioned Fallon Goat Cheese; Louhela's response was that they had gone out of business. And they need a new cheese maker.
A permanent market in the nearest densely populated urban area presents tremendous opportunity for agricultural business, but the transition from weekly markets to markets open every day creates a whole new set of logistical challenges that will take time to solve.
Short term the priorities should be:
- Getting as many locals and tourists as possible to show up every week through marketing the programmed entertainment and top seasonal items
- Finding an indoor location before the weather turns cold so that weekly markets can be held year round.
It will take new entrepreneurialism to get a farmer's market open 7 days a week. Anchor tenants will need to make a solid business out of being located in the farmer's market to sustain the ever changing panoply of peripheral vendors who add the real color and provide the curiosity draw. If you've been meaning to start a butcher shop, flower shop, produce stand, or bakery, now is a great time.
One final note: A great fall draw for a market in Northern Nevada would be fresh, unshelled piñon nuts. These are truly a Nevada delicacy and having them show up regularly would do a lot to establish a driver for more scientific management of the remaining old-growth piñon stands.